The Module Lab
Curriculum Preview · Prepared for Educator Review
Where the Industry Meets the Academy

Built By Experts.
Taught By You.
Mastered By Them.

The research is done. The materials are ready. You bring the expertise. Below is a working preview of The Module Lab's curriculum, ready for your review.

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3
Modules Ready for Review
25
Years, Banking & Music Industry
2
Curriculum Tracks
Jill Lorie, founder of The Module Lab
Why This Curriculum Is Different

The full music business, not just the vocabulary.

The Module Lab was built on the premise that music business education should give students the whole picture: who the players actually are, how deals and rights really move between them, what the numbers look like once a deal closes, and the administrative discipline that protects an independent artist's income.

That holistic view comes from a rare dual vantage point: 25 years inside institutional banking and finance, combined with hands-on experience inside the music industry itself, seeing both how the majors operate and how independent artists navigate the same landscape without that infrastructure behind them.

Every module is built around a verifiable, real-world case study, not a hypothetical, so students learn how the business actually works by tracing exactly what happened.

Preview the Curriculum

Three modules and four case studies, ready to review today.

Each module below is fully built: lecture content, interactive exams, and instructor answer keys. The case study previews are shorter standalone examples of Track A content. Click any live module to open the full student experience.

Track A · Case Study Modules
Live Module

Welcome to the Jungle

An in-depth study of five real-world licensing scenarios built around one song: streaming, a Super Bowl commercial, a viral social clip, a video game placement, and a live orchestral performance, tracing how rights, royalties, and revenue actually move. (The band's ASCAP dispute shows up only as a brief footnote.)

Open Module →
Capstone Project · Interdisciplinary

Business School. Music School. One Team.

Music Licensing in the Real World · An 8-Week Collaborative Capstone

Built directly on the WTTJ anchor module, this capstone puts business and music students on the same team to advise a real energy drink brand on a $750,000 licensing campaign, choosing four placements from the same five WTTJ scenarios, building the financial model, and defending the strategy live to a panel acting as the client's executive board. Five graded deliverables, 200 points, and a final presentation that brings the entire curriculum together.

See the Full Capstone →
Case Study Previews Within Track A
Case Study
Yesterday
The Beatles

The Northern Songs catalog sale, and what it teaches about owning your own copyrights.

 Case Study
Bitter Sweet Symphony
The Verve

A sample clearance dispute and a work-for-hire lesson that cost the band its own songwriting royalties.

 Case Study
Old Town Road
Lil Nas X

A viral sampling chain and a masterclass in how modern hits clear their source material.

 Case Study
Blinding Lights
The Weeknd

Streaming-era chart mechanics and the royalty math behind one of the best-performing songs in chart history.
Track B · Mechanics Modules
Live Module

The Independent Songwriter

A legal and administrative playbook built around a 14-step release roadmap, anchored by a real independent release used as the case study throughout.

Open Module → Live Module

Type Beats & Leases

The producer's legal framework: metadata, plugin licensing risk, lease terms, indemnification, and the Content ID traps independent producers run into first.

Open Module →
Coming Soon

Touring & Merch

How live performance and merchandising became the primary income source for most working artists, and the deal terms that determine who actually gets paid.

In Development
Licensing Options

Flexible licensing, once you're ready.

The Module Lab licenses individually, in bundles, or as a full library, so a department can start with one course and expand from there.

Single Module
License any one module individually. Ideal for a single course or a pilot semester.
Bundle License
License three to five modules together across one or more courses.
Full Library
Every current and future module, department-wide, under one annual license.

All tiers include: lecture content, interactive student exams, instructor answer keys, and every future update to licensed modules for as long as the license is active. Founding-institution rates are available for early adopters, reach out for current pricing and terms.

Ready to take a closer look?

Reach out directly to request full review access, ask questions about licensing, or talk through how a module could fit into an existing course.

Jill Lorie
Founder, The Module Lab